KidFit

Kid-powered and reimagined. As a team of five, we were challenged to both partially and fully rebrand KidFit, a nonprofit that helps kids ages 8–18 get moving through athletic programs. Here I will be highlighting our full rebrand! We designed a look that speaks directly to kids and parents alike. We introduced a playful light green, gender-neutral appeal, and a sharp, dynamic logo with an arrow element that brings the energy front and center. The result: A brand that’s just as active as the kids it supports.