FROYO SHOPPE
Zotto is a fun frozen yogurt and dessert shoppe concept, nestled next to the National Arboretum in Washington, D.C. I developed a full identity system—including a logo suite, custom brand elements, a comprehensive style guide, identity package and print collateral, all in which capture Zotto’s taste for nature. Zotto mixes fresh, organic ingredients from local farmers markets with a love for all things sweet, serving up hand-crafted yogurt and drinks with a floral twist. Guests can top their treats with edible flower arrangements, making each cup a colorful, garden-inspired delight.
Client
Course
DELIVERABLES
○ Branding Strategy ○ Identity Package ○ Style Guide ○ Process Book ○ Collateral
Year
2024
Role
Brand Strategist & Designer